
atlas of services
HOW TO BRING YOUR STORY TO LIFE

what if we capture a visual narrative that feels authentically like you?
One that's immediately recognizable as your brand, personality, or family. Illustration is world-building. It gives a story shape and life.
From working with well-known brands like charity:water to quaint commissions of family recipe cards, I love collaborating with fellow creative adventurers to bring ideas to life that make the world a better place.

commissioned illustrations
A one-of-a-kind illustration to share your story. Got an idea? Let's make it happen!
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Time Frame: ~2 weeks | Cost: Starting at $175, varies by project
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Creative direction & mood boards
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Custom illustrations for travel prints, personal creative projects, family illustrations, recipe + postcards
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brandwork
A brand to be remembered. With hand-drawn illustrations, show your story in a way that resonates. This package is designed for brands who already know their voice, competitive advantage, audience, and strategy and are looking to bring it to life with visual storytelling.
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VISUAL BRANDING & DESIGN TRAILHEAD PACKAGE
Time Frame: 2-8 weeks | Cost: $1,800-$4,500+ā
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Creative direction & brand visual identity
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Includes logo suite, mood board, color palette, typography, icon set, pattern, mockups, and strategic brand guidelines
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Add-ons available such as website & packaging illustrations, print collateral, digital guidebooks, merch, and more.
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Packages are customizable for you!
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BRAND CUSTOM PROJECTS
Time Frame: 2+ weeks | Cost: Varies by project scopeā
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Creative direction & a-la-carte design
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For brands who have their visual identity and are looking for a custom project such as merch design, print collateral, packaging, guidebooks, cards, etc.
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behind-the-illustrations
PROCESS TREK

Whether the choice of a dry ink brush, the serif in a font, or a tone of pine green, every design decision is intentional here. The right pairing of colors & textures can breathe life into us and reclaim our sense of adventure & purpose. I'd love to work together to share that with the world!
ā Available upon request - other forms of illustrations such as pattern + art licensing, print & product work.
Seamless contracts and safe payments always through Honeybook.
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concept to creation
Know what to expect for your project. Here are the 4 main steps in the process of creating your custom designs.

DISCOVERY CALL + ONBOARDING
We'll explore your project goals/timeline and sign initial agreements.
CREATIVE DIRECTION & STRATEGY
I'll lay out mood boards and style direction for your project.
DESIGNING & MINOR REVISIONS
I'll draft sketches, then your illustrations and incorporate minor revisions.
FINALIZING & LAUNCH
You’ll receive your high-resolution designs ready to release to the world!

from fellow adventurers
KIND WORDS

meet your designer
Hi, I'm Kelly! I believe that art can refresh the world to be a better place, cultivating a hopeful spirit in each person through visual adventures.
After a lifelong love for creativity, I learned illustration & design in 2020 and launched Kelly Wallace Creative in 2022.
Let's explore bringing your idea to life together!
