ILLUSTRATION x DESIGN
CareerSage
BRAND STRATEGY / VISUAL DESIGN / UX
CareerSage is a virtual career mentorship service to help first-generation Americans find meaningful work (available as an app and website).
With a fresh mentoring experience, users will be guided through the job application process with career mentors, network with other job seekers, and build out their resumes/applications until they land their job.
MY Role
PROJECT DURATION
KEY RESPONSIBILITIES
UX/UI Designer
ToolS USEd
September 2023
› Desktop Research
› User Research
› Ideation & Wireframe Designing
› Conducting Usability Studies
› Designing UX Prototype Functionality
Initial Concepts + Design Strategy.
THE PROBLEM
There is a gap in first-generation immigrants’ access to job prep and guidance that would prepare them for a career in the U.S.
THE GOAL
Our career mentoring app will let first-generation immigrants engage with career mentors in order to be trained in how to prepare and land meaningful careers in the U.S. We will measure effectiveness by analyzing the number of sign ups on the app.
SITEMAP
I started work on the responsive website after completing the app designs. I used the CareerSage sitemap to guide the structure of each screen and ensure a cohesive experience for the user.
Wireframes.
The following desktop & mobile wireframes were created with the end user in mind- thinking through the user journey and what information they’d be most likely to look for upon entering the website.
USER Persona.
KYI
AGE
44
GENDER
Female
LOCATION
Minneapolis, MN
FRUSTRATIONS
-
She doesn't know many Americans or where to start
-
Unsure how to communicate her skills in an American work context
MOTIVATIONS
-
Use her skills to find a job in the U.S. that fits her profile
-
Provide financially for her kids
BIO
"Now that my kids are back in school, I want to go back to work but don't know where to start."
Kyi is a first-generation immigrant and mom of 3 from Rhakine, Myanmar who needs a way to restart her career in the US without a network.
"As a business professional, I want to sign up for volunteering easily so that my kids & I can serve the community together."
Usability STudy + Research Findings.
5 participants
Unmoderated Usability Study
Virtual
I conducted interviews & created empathy maps to understand the users I’m designing for & their needs. The primary two user groups identified were first-generation young adults (17-29) who would prefer the mobile app and first-generation second-career adults (30-45) who would prefer the desktop experience.
These user group confirmed initial assumptions about users that many do not have access to networks that would help them establish careers. They want help communicating their skills and finding a pathway towards meaningful career. Other user problems included challenges such as not being able to carve out the time for in-person meetings and not knowing what American employers are looking for .
UI KIT.
This design system was created to be a motivating and educational colorway and brand feel for Careersage's mentoring website & app.
Final designs.
The following designs were considered for accessibility in use of color and test readability (sans serif) as well as strong heirarchy.
CONCLUSION.
While designing the CareerSage app & desktop site, I learned how helpful user research is in informing the process. I also learned that iterations are a welcome progression in the design process.
The app provides a way for users to sign up for virtual career mentoring sessions and network with other job seekers. One user in our research gave the feedback:
“I wish this was around when I first moved to the U.S.”
THanks for reviewing my work!
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